Fraud problem makes Facebook more attractive to online advertisers, say ad insiders
Jeff John Roberts: Digital marketers, weary of online scams, will start placing more ads on Facebook rather than run the risk that their ads will be shown to robots instead of actual people. That was one conclusion of an ad industry breakfast in Manhattan, titled Bagels and Bots, where executives last week explored the pervasiveness of … Continue reading Fraud problem makes Facebook more attractive to online advertisers, say ad insiders
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